China's national standard defines "Full Sheet" paper. Dividing it equally creates smaller formats:
2 divisions = Folio (对开)
4 divisions = Quarto (4开)
16 divisions = Sixteen-mo (16开)
1. Brochures
Standard Sizes:
A4: 210×285mm
B4: 260×185mm
Premium: 370×250mm
Portable: A5 (210×140mm) / B5 (250×176mm)
Recommended Paper:
Art Paper (Coated) - 157-300gsm
Pre-production checklist: Cover/body paper weight, dimensions, page count, color setup, lamination, binding (saddle stitch/perfect binding), special finishes (foiling/UV/texturing)
2. Flyers
Standard Sizes:
16K: 210×285mm
8K: 420×285mm
Paper Weight: 157-200gsm Art Paper
Note: Non-standard sizes increase paper waste
3. Tri-Fold Brochures
Folding Styles:
Concertina, Barrel, Parallel, Map, Poster
Standard Dimensions:
| Type | Design Size | Folded Size |
|---|---|---|
| A4 | 216×291mm | 210×95mm |
| A3 | 426×291mm | 140×285mm |
| Essential: Laminate to prevent cracking at folds |
4. Posters
Commercial Sizes (cm):
13×18 │ 19×25 │ 30×42 │ 42×57 │ 50×70 │ 60×90 │ 70×100
Most Common: 42×57cm & 50×70cm
Resolution: 300dpi minimum
5. X-Stands
| Type | Size | Material | Weight |
|---|---|---|---|
| Basic | 60×160cm | Painted metal | 0.5-1kg |
| Standard | 80×180cm | Carbon steel | 1.5-2kg |
| Premium | 60×160cm | Aluminum + carbon fiber | 1.5-2kg |
6. Business Cards
Common Finished Sizes:
90×54mm (Int'l Standard)
90×50mm (US)
85×54mm (EU Bank Card)
Design Specs:
Bleed: 94×58mm / 94×54mm / 94×49mm
CMYK color mode
350dpi resolution
7. Photo Prints
| Type | Size | Pixel Specs |
|---|---|---|
| 1" ID Photo | 25×35mm | - |
| ID Card Photo | 33×22mm | 390×260px |
| 2" Certificate | 35×53mm | - |
| Passport | 48×33mm | - |
8. Other Commercial Items
IC Cards: 85.5×54mm
Document Holders: 220×305mm (200-300gsm coated/kraft)
Hanging Flags: 140×210mm │ 200×300mm │ 300×450mm
Stationery Paper:
Folio: 210×285mm
Crown Quarto: 190×260mm
Post Octavo: 145×210mm
